Amazing Race Hoi An – Corporate Team Building & MICE Experience in Vietnam
Discover Hoi An through an exciting Amazing Race! Explore vibrant local markets, learn the art of lantern-making, and unlock the secrets of ancient landmarks. Travel by boat through scenic waterways and immerse yourself in rich culture, hands-on traditions, and unforgettable team challenges in Vietnam’s heritage town.
Overview
Amazing Race Hoi An is a dynamic corporate team-building program designed for incentive travel and MICE groups visiting Vietnam.
Set in the historic streets of the ancient town of Hoi An, this interactive race combines cultural exploration, problem-solving challenges and team collaboration. Participants navigate through heritage landmarks, local markets and riverside alleys while completing tasks that reflect the unique identity of this UNESCO World Heritage destination.
This experience is ideal for corporate groups seeking an engaging activity during incentive travel programs or company retreats in Central Vietnam.
Program Highlights
Interactive Amazing Race team challenge across Hoi An Ancient Town
Cultural missions inspired by Vietnamese traditions and local life
Collaboration-based challenges designed for corporate teams
Exploration of heritage sites, markets and riverside neighborhoods
Professional event facilitation and scoring system
The program combines exploration, puzzle solving and team strategy, creating an immersive journey that strengthens communication and collaboration within the group.
Why Hoi An for Corporate Team Building
Located about 30 km from Da Nang, Hoi An is one of Vietnam’s most charming heritage destinations.
With its lantern-lit streets, historic architecture and vibrant community life, the town provides a perfect setting for experiential team-building activities.
Corporate groups can experience:
Authentic Vietnamese culture
Local culinary discovery
Interactive engagement with the community
A unique heritage atmosphere for storytelling and exploration
These elements transform a simple team game into a meaningful cultural experience.
Typical Amazing Race Format
The program usually takes place within the pedestrian area of Hoi An and includes several challenge stations.
Typical elements may include:
Team Formation
Participants are divided into teams and receive their first clue.
Navigation & Clues
Teams follow maps, riddles or QR codes to reach the next location.
Cultural Challenges
Activities may involve Vietnamese traditions, street food or local crafts.
Final Challenge
Teams complete the final mission before gathering for results and awards.
This format encourages strategic thinking, communication and cooperation among participants.
Ideal for MICE & Incentive Travel Groups
Amazing Race Hoi An is suitable for:
Corporate incentive travel programs
Company retreats
Leadership team building
International MICE groups visiting Vietnam
Group sizes typically range from 20 to 200 participants, depending on the event design.
Maxim DMC – Your MICE Partner in Vietnam
Maxim DMC specializes in designing tailor-made MICE programs, incentive travel experiences and corporate events across Vietnam.
Our team combines local expertise, event production capability and creative program design to deliver meaningful experiences that connect people, culture and destination.
From concept design to on-site execution, Maxim ensures every program reflects the objectives and identity of each corporate client.












